Digital marketing is the promotion of products or services using online channels like websites, social media, email, and search engines. It’s important because it helps businesses reach a broader audience, target specific demographics, and measure results in real time, often at a lower cost than traditional methods.

Organic marketing focuses on building visibility naturally through strategies like content creation and SEO, which take time but yield long-lasting results. Paid marketing involves advertising on platforms like Meta or Google to quickly reach your audience, though it requires continuous investment.

Choosing the right digital marketing channels depends on your target audience and business goals. Social media is great for engagement and brand awareness, SEO and content marketing work well for long-term visibility, and email marketing is ideal for lead nurturing and retention. Assessing your audience and objectives will guide your decision.